Case study

OUTDOOR ADVERTISING INVENTORY​

The city of Rumia

Project implementation - 2020

Problem identified:

Advertising chaos in public space, the problem with identifying the legality of advertising in a road lane.

Challenges / Objective:

Outdoor advertising inventory in public spaces along with the analysis and control of the legality of carriers in the city of Rumia. Preparation of a financial projection for toll collection as part of road lane occupation.

Solution:

Outdoor advertising inventory in public spaces by using a mobile mapping system. Development of advertising inventory results by making precise measurements, creating a GIS database of advertising objects and providing online data in the SmartGEM system.

During the measurements, 4,387 outdoor advertising were inventoried on 32 km of roads. As a result of the analyzes, the street with the highest density of advertising media was identified (ul. Generała Henryka Dąbrowskiego), where on average per 100 m there are 60 to 100 panels.


Technologies used

SMARTGEM System
3D point cloud (LIDAR)
Road Imagery
Dynamic AI anonymization
GIS database of outdoor advertising

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    03-931 Warszawa

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    We meet the needs of modern cities, supporting them in their digital transformation into smart cities. By making a detailed inventory of urban space, in particular the so-called of the road lane, we obtain valuable data for local government and commercial clients, improving the management and maintenance processes of entities subordinate to them. 

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    Smart Factor Sp. z o.o. ,
    ul. Poselska 29, 03-931 Warszawa
    NIP: 522-308-82-99 / REGON 366984323

    Entered in the Register of Entrepreneurs of the National Court Register kept by the District Court for the capital city of st. Warsaw, 14th Commercial Division, under the number KRS 0000672154, with a paid-up share capital of PLN 102,000

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